Labbada is the brain child of designer Charu Anand, created for the woman who is magnetic, bold and expressive. Synonymous with elegance, feminity and vibrance; the brand vividly blends audacious silhouettes with high-end embroideries, creating a rebellious romance of line and colour. Having built a well known brand which currently retails successfully at prestigious establishments such as AZA and Fuel, the brand dwells its identity in personal distinctive style in contemporary traditional wear
A dreamer, spritual seeker, designer and photographer.
Charu Anand graduated from NIFT, Mumbai in 2006. She did a corporate job for a couple of years and then did styling for a bundle of ad campaigns & bollywood events.
In 2011 she pushed her boundaries to pursue her creative passion and follow her dream to design and style her own label Labbada She expresses through her distinctive photography in various artistic shoots and campaigns for her own label.
She is energetic and focused and has an unconditional love for age old yoga tradition and is an avid spritual seeker. She is a keen observer of varied aspects of life who gets inspired by people and cultures of the world, which reflects in her style.
Her fashion journey has been of a soft undertone style and allows women to speak of style with elegance.